Social media dentistry is a huge part of today’s information landscape. People spend large portions of their day on Facebook, Instagram, and YouTube, among others. Social media dentistry aims to promote dental services by using these platforms, primarily to engage with patients and potential clients.
There are a few key considerations when setting up and maintaining a social media strategy for your clinic. First, it is important to understand your target audience and what they are looking for. It is also vital to ensure that all social media accounts are updated regularly with relevant, useful information. Patients can be quick to turn to competitors if their dentist’s website isn’t current or they notice that their clinic hasn’t posted any new content in months.
Top Tips for Social Media Marketing in Dentistry
The use of social media by dental practitioners has been shown to be beneficial in a number of ways. In addition to promoting clinic services and establishing credibility in the community, social media can be used as an educational tool to educate patients about oral health and hygiene.
In addition, many dental clinics use social media to share patient feedback on their services. Honest and open patient feedback can go a long way in winning over new clients and strengthening loyalty with existing ones.